In his article on our sister site, Marketing Land, columnist Matt Ackley breaks down dynamic advertising and explains how online marketers can use it to create customized ads at scale. The post Dynamic Advertising: The Key To Scaling Personalized Ads appeared first on Search Engine Land.

Greg Niland, aka goodroi, at WebmasterWorld said “Long Tail Keywords Aint Dead” – well that is half true maybe…

Columnist Janet Driscoll Miller lays out her foundation for creating a search engine optimization (SEO) contract that’s fair, clear, and mutually beneficial. The post 12 Elements Of A Solid SEO Contract appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

The folks at WebmasterWorld have started to spike in their chatter around a possible Google update starting this morning or yesterday. Most of those noticing the changes are based in Germany..

Contributor Purna Virji provides a full recap of one of the top PPC sessions from SMX Advanced 2015. The post Getting Creative With PPC Ad Copy & Testing appeared first on Search Engine Land

Posted by Trevor-Klein This week, we’ve got the fourth (and second-to-last) installment of our short (< 2-minute) video tutorials that help you all get the most out of Moz’s tools.

It’s better to play the long game and forego paid local inclusion opportunities while adopting a natural, non-paid approach for success in Local SEO.

Today’s consumers are savvy online shoppers and won’t bother with websites they don’t find user-friendly or don’t trust.

Google is the search giant. But are they taking over more than just the online search engine industry? Find out why you need to invest in content marketing

Focusing on native advertising, social sharing and influencer marketing can help marketers eliminate unnecessary touchpoints, shortening and simplifying the customer journey.