The year of mobile has arrived — and with it, the need to put as much into your mobile paid search campaigns as your desktop ones. Columnist Benjamin Vigneron shares his tips for evaluating and improving your mobile efforts for better paid search performance. The post Mobile Searches Now The..

Google will only notify the site owners, not property owners, for most Google Search Console notifications starting in a few weeks.

While a targeted PPC campaign can certainly help boost your traffic, it’s not immune to click fraud, which can waste up to one-fifth of your budget.

Bad Yelp reviews are (unfortunately) part of doing business. And a bad response could double the reputation damage

Every piece of content we produce as marketers makes an implicit promise to our audience. From beginning to end, each asset that is researched, created and published should be interesting, relevant, help solve a current pain point

As search engines are better able to separate high quality content from low, marketers must stop chasing the algorithm and optimize content for the user.

On Friday, Google’s Matt Cutts shared some photos of his spring cleaning of old search conference stuff. Loren Baker asked Matt Cutts on Twitter if he would attend the conferences before anyone knew who he was. Pre GoogleGuy and Matt Cutts days..

Spotted on Twitter via @rgomezric, Bing is testing a new search bar and navigation. The new bar and navigation has two main differences:

After nine years and three-billion miles, the New Horizons space probe will complete its close flyby of Pluto Tuesday at 7:49 a.m. EDT

Above is a copy of the animated version of the Google Doodle just published on Google’s home page. It is for the New Horizons Pluto flyby happening Tuesday morning…