Industry experts say Alphabet, which separates the profitable parts of Google’s business, highlights the company’s weaknesses but may also be good for branding and product development.

As you know, Google’s co-founders launched a new company named Alphabet, which will be the parent company of Google and many of the other companies that were under Google. They launched a new site at abc…

According to CMI, 70% of B2B marketers are creating more content than they did one year ago – but is that content really making an impact?

Yesterday, I wrote that Google was cool with pipes in title tags. But I did mention that back in 2010, Google said don’t use pipes in URLs. So I asked Gary Illyes if that is still true, should you not use pipes in URLs these days..

The worlds most extensive “knowledge graph” may not be at Google. Vertical search site FindTheBest (FTB) has rebranded and relaunched as Graphiq, a data visualization or knowledge graph search engine.

Enterprise organizations that want to get serious about link building may be well served by a dedicated team for link acquisition.

In the fourth and final installment of his series on search marketing across the globe, Microsoft’s Gabriel Kwakyi discusses tips for doing business in the Asia Pacific region. The post The Cross-Border Series Part 4: Advertising In APAC appeared first on Search Engine Land

Posted by Cyrus-Shepard We’re excited to announce the results of Moz’s biannual Search Engine Ranking Correlation Study and Expert Survey , a.k.a. Ranking Factors . Moz’s Ranking Factors study helps identify which attributes of pages and sites have the strongest association with ranking highly in Google .

Motoko Hunt offers these tips for ensuring your HREF language elements are linked correctly in your global sites for maximum search optimization.

I decided to write this post after I started teaching my daughter to write last week. Since I have no idea on how to teach someone to write, I just drew her name using lines dots and told her to draw a line between them and connect them. This is how it looked at first: While she was drawing the line I looked at her and noticed something really odd – she connected the straight lines without a problem, but the edges of the letters, she just skipped! This is how it looked at the end (notice the edges I marked […] The post 8 Conversion Optimization Tips Using Gestalt Principles by @ShukiMann appeared first on Search Engine Journal .