For quality site paths that will attract the attention search engines and ultimately drive user traffic, here are some suggestions to make your site more accessible for crawling.

Getting traffic from paid advertising and social sites is wonderful — but not if it results in the neglect of your organic efforts, argues columnist Kristine Schachinger. The post 4 Reasons Organic Search Is Better appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Bad timing: Google’s Index Status report had a bug that showed a drop in index counts around the same time Google updated their index estimation formula.

Social media is not just funny memes or signing off with a trending hashtag. The evolution of social media has opened up a Pandora’s box for marketing practitioners including: optimizing content for maximum social distribution; managing platform fragmentation beyond Facebook, Twitter, and LinkedIn;… Please visit Search Engine Land for the full article

While Google has been quiet on the link penalty side, Yandex — the largest Russian search engine — has issued widespread link penalties on several hundred sites. The post Yandex, Russia’s Largest Search Engine, Penalizes Hundreds Of Sites Buying Links appeared first on Search Engine Land

Here’s how Google AdWord’s new ad extension, structured snippets, can optimize your advertising campaign by driving traffic, boosting CTR, and increasing conversion rates.

Learn some of the most effective and widely used Schema markup that can empower you to generate more value from your existing content today. The post Which Components of a Site Should Absolutely be Marked up with Schema?

Google Panda 4.2 was released in mid/late July 2015 and Google promised us it would roll out over “several months.” So 4.2 started around July 18th, which was less than two months ago…

Training and managing your marketing team can be time consuming. Luckily we have some great free (or almost free) tools that can orHganize the process. The post 12 Free & Freemium Tools to Train & Monitor Your Marketing Team by @seosmarty appeared first on Search Engine Journal .

It’s fitting that the kickoff for Content Marketing World is at the Rock and Roll Hall of Fame.