Our annual year-in-review coverage starts with a look at the most popular news stories we covered in 2015. The post Search Engine Land’s Top 10 News Stories Of 2015: Google’s Quality Update, Mobilegeddon, RankBrain & More appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

In November 2015, Google released its 160-page search guidelines. Julia McCoy discusses the two main acronyms Google now uses to rate content quality.

Columnist Frederick Vallaeys recaps the hottest AdWords articles of the year based on social share data from BuzzSumo. How many have you read? The post Can You Guess What Was The Most Shared AdWords Content In 2015?

Search engine optimization (SEO) is about more than your website. Columnist Dan Bagby explains how to optimize content on external web properties to help boost your organic search presence.

Yahoo announces changes to its mobile search experience. The post Yahoo Updates Mobile Search, Tweaks Mobile Search Algorithm by @mattsouthern appeared first on Search Engine Journal

Etsy, Instagram, Groupon and Food.com post the biggest improvements in search visibility.

Most companies use strategy or budget to drive their SEO plan, but Stoney tells you why you should consider a different approach. The post Which Comes First: SEO Strategy or Budget? NEITHER! by @stoneyd appeared first on Search Engine Journal

To help unpick the tangled web of news-stories and trends are a selection of expert contributors, who will expand further on the biggest events on the year and perhaps shine a light on what may come in 2016

Was 2015 the year content marketing died? A quick Google search for “the death of content marketing” pulls up at least five articles written in the last six months, each seeking to put the final nail in the content coffin