In this interview, we discuss how video can create emotions in your customers, causing them to react, share, and interact deeper with your brand. The post How to Use Video to Illicit Human Connection: An Interview with #SEJSummit Speaker Melissa Palazzo-Hart by @wonderwall7 appeared first on Search Engine Journal .

As we reported over the weekend, Google has removed all PPC ads from the right-hand side of the search engine results page with immediate global effect.  There’s been a great deal of speculation on what this means for businesses, advertisers and users alike, with many postulating that the top-of-the-page paid search is going to become even more cutthroat (and expensive), organic listings will be pushed even further off the first SERP (Google will start to show four ads at the top instead of three for “highly commercial” search terms) and that Product Listing Ads will gradually take over the SERP (PLAs are still allowed on the right-hand side). The change has already happened.

Last week at the Content2Conversion conference, Heidi Bullock , VP of Demand Generation at Marketo took the stage and covered a topic that is top of mind for all marketers. That is, how to create the right message at the right time to meet the needs of customers. Today’s self-directed buyers typically go through up to 90% of their purchasing journey on their own.

International Women’s Day is on March 8, and what a better way to celebrate it than to check out this list of 50 women marketers to follow. The post 50 Awesome Women in Marketing to Follow by @texasgirlerin appeared first on Search Engine Journal .

Google is to shut down Google Compare , its financial comparison service, from March 23. The service will be closed in both the UK and US.  On the face of it, the news will have competitor comparison sites jumping for joy, as Google Compare constituted a major threat to their own business models.

Marie Haynes shared a photo of Google’s new “Major Spam Problems” notification sent via the Google Search Console. This seems to be a replacement of the pure spam manual action…

Earlier this month, Google added a captcha to their crawl and submit to index feature in the Google Search Console’s Fetch as Google tool. Now…

Google has announced that it will phase out all of its compare products and tools by the end of March, 2016. The post Google To Shut Down All Compare Products By March 23 by @DustyVegas appeared first on Search Engine Journal .

Snapchat’s latest endeavor to monetize its app is offering on-demand Geofilters, which can be created virtually anywhere.

The vertical lead generation programs for credit cards, auto insurance, mortgages and travel insurance will start winding down Tuesday, February 23.