In the second installment in a series on cross-channel marketing and search, columnist Josh Dreller explores the relationship between TV and SEM, discussing how these can be used in conjunction with one another to improve ROI. The post The State Of Cross-Channel Paid Search, Part 2: SEM & TV… Please visit Search Engine Land for the full article.

Structuring campaigns based on personas is can effective, but what happens when keyword overlap dilutes your messaging? Columnist Pauline Jakober shares a case study showing how thoughtful reorganization based on money-making keywords can have a huge impact on revenue.

Do you want more qualified leads? Twitter can generate qualified leads at a lower cost than most of the other major ad platforms. It’s true! But not if you follow Twitter’s instructions

Join Nemanja Darijevic, and Loren Baker, on March 2 for an SEJ Marketing Think Tank webinar about visual marketing in 2016.

As content marketing professionals, most of us would consider SEO a highly technical domain.

Think you’re wasting time building links? Think again

Google’s Accelerated Mobile Pages (AMP) project is due to launch at the end of February, taking a huge stride towards Google’s stated goal of a “better, faster mobile internet.” But just what will AMP consist of, and what will it mean for the marketing industry? Last October, Google announced the introduction of its Accelerated Mobile Pages project, a new open-source initiative aiming to “dramatically improve the performance of the mobile web.” This latest move towards a more mobile-friendly web is Google’s answer to Facebook’s Instant Articles and Apple News. But while both of those initiatives require entering into a dedicated partnership with Facebook or Apple, anyone can get on board with Google’s AMP and use it to create web pages.

Join the pre-conference workshop for a broader and deeper dive into local. The post Get Your Local On At SMX West & Local Search Workshop In San Jose appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

As reported and confirmed by numerous sources, Google will no longer be showing AdWords ads on the right hand side of its search results pages. Beginning Friday 19 February, ads will now only show ads at the top and bottom of the SERP.

There are many things to think about when it comes to picking the perfect domain name for yourself or your business.