Archive for March, 2016

The terrifying connection between malware, Google Search Console, rogue subdomains and AdWords

2016/03/10

In the midst of a malware emergency or want to ensure you never have to deal with one? Columnist Glenn Gabe provides recommendations based on his experience helping clients with security situations.

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The importance of SEO in omni-channel marketing, part 2

2016/03/10

Search engine optimization is a critical component of digital marketing, but how can you incorporate it into your omni-channel marketing strategy? Columnist Trond Lyngbø lays out his process for doing just that.

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The winners and losers of ‘mobilegeddon’ in the USA

2016/03/10

In the USA, mobilegeddon was much more successful in making website operators take note of Google’s mobile-friendly update than for any other country we looked at. For the European search-markets, the worst mistake we found was companies  not having a mobile-friendly version  of their site

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Google PLAs: Testing scrollable carousel on desktop & numbered rankings for “best” products go live

2016/03/10

The desktop carousel test simulates mobile. A new ranking treatment for “top-rated” products is now live on mobile and desktop

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Google Repeats: Don’t Remove Authorship Markup From Your Pages

2016/03/10

Remember when Google killed off authorship in 2014? I am sure you do. But remember when I covered in October 2015 that Google says you should keep authorship markup on your site if you haven’t removed it yet..

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Searchmetrics study shows most apps are not utilizing the Google App Indexing API

2016/03/10

While most top web sites have apps, only 30% of those Android apps & 19% of those iOS apps have deployed App Indexing. The post Searchmetrics study shows most apps are not utilizing the Google App Indexing API appeared first on Search Engine Land.

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Book Review X: The Experience When Business Meets Design by @briansolis

2016/03/10

In the digital marketing world a lot of effort has been invested in the making and promoting of content with a singular emphasis on marketing ROI.

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How to Find Where Your Audience Lives (And Reach Them) by @JuliaEMcCoy

2016/03/10

These days, everyone is finding their niche audience. It’s the key to hone in on the right people to read your stuff. Here’s a guide on how you can, too.

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10 remarketing facts that will supercharge your PPC strategy

2016/03/10

Hey you guys! All these articles about the dangers of creepy remarketing make me want to barf. I think advertisers who are scared of remarketing are either using remarketing all wrong, or have a poor understanding of the awesome power of remarketing .

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5 Crucial Steps to Clean Up Your PPC Keywords by @alexanderkesler

2016/03/10

Kick off the spring season with PPC spring cleaning! Here are five steps to help you clean up your target keywords in PPC. The post 5 Crucial Steps to Clean Up Your PPC Keywords by @alexanderkesler appeared first on Search Engine Journal .

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