Archive for April, 2016

The dangers of ‘Googlizing’ your site

2016/04/22

By optimizing your website for Google, you could be sabotaging your site for Baidu in China and Yandex in Russia and Eastern Europe.

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Online Marketing News: Social Made Easy, Disruptive Ads and Facebook Switches

2016/04/22

Social Media Marketing & Promotion Made Easy [Infographic] Maybe it’s just me, but I find myself searching frequently for very specific imaging sizing requirements for various social media. Having all of that information bookmarked for an unfortunately timed case of the Mondays has been a figurative life saver

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Marketing Automation with James Loomstein on #MarketingNerds by @brentcsutoras

2016/04/22

James Loomstein talks about the difference between automation and personalization, when automation works and when it might not be the best choice, and more. The post Marketing Automation with James Loomstein on #MarketingNerds by @brentcsutoras appeared first on Search Engine Journal .

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Google News Now AMP Ready

2016/04/22

The Google News blog announced Google News is now amplified, meaning…

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Google To AdWords Advertisers: Google Maps Is Now Part Of Core Search

2016/04/22

Google sent an email to many of their AdWords advertisers yesterday telling them changes are coming to their search ads on Google Maps. We saw some of those changes yesterday with ads in the local finder results.

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Google’s Purple Rain Doodle For Prince Music

2016/04/22

If you visit Google’s home page on Google.com USA, you will see a purple Google logo that is raining.

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How to Influence Branded Searches and Search Volumes to Earn Big Rewards – Whiteboard Friday

2016/04/22

Posted by randfish What have you been doing with branded searches? If the answer is “not much,” it may be time to shift your focus a bit. In today’s Whiteboard Friday, Rand explores the huge benefits of turning some of your unbranded searches into branded and offers some key tactical advice

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IAB: desktop and mobile paid search bring in roughly half of 2015 digital ad revenue

2016/04/21

Combined value of US search market last year was $29.2 billion; mobile search was worth nearly $9 billion. The post IAB: desktop and mobile paid search bring in roughly half of 2015 digital ad revenue appeared first on Search Engine Land.

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Google Honors Prince With Special Purple Rain Logo

2016/04/21

Music legend receives logo within hours of news of his death.

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Daily Search Forum Recap: April 21, 2016

2016/04/21

Here is a recap of what happened in the search forums today…

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