Ads are now appearing in Local Finder results, plus changes to how ads display in Google Maps. The post Google Makes Updates That Will Affect Local Search Marketers appeared first on Search Engine Land

Today we embark on our fourth weekly #ClickZChat, where the good people of SEW and ClickZ take to Twitter to discuss with our expert friends and followers a particularly burning digital marketing related issue. For this week’s chat, we’ll be talking about Instagram and its rise in value for marketers, so please join us  at  12pm EST (5pm UK) on Wednesday 20 April. As preparation for the discussion, I’ve pulled together as many stats relating to Instagram as I could possibly find, many of which should provide fuel for the conversation and maybe aid your own social media strategy

European Union’s Competition Commission has decided that Android OS breaches EU competition law. The post Google Hit With Abuse Charges Over Android Operating System by @SouthernSEJ appeared first on Search Engine Journal .

How do you deal with a rival trying to steal a SERP spot where your brand belongs? In part 7 of her 8-part series on brand bidding, Lori Weiman shows some examples of companies who are doing it right. The post Brand bidding & PPC optimization: effective bidding techniques (part 7 of 8)..

Twitter Ads have introduced a new Ad Groups feature in an attempt to improve advertising for big brands using customisation and segmentation. Following Facebook’s path  in trying to present a competitive advertising platform, Twitter is hoping to attract advertisers aiming for large-scale campaigns. According to Twitter : “Ad groups introduce a new level in our campaign hierarchy: one campaign can have many ad groups, and an ad group can have many targeting criteria and creatives

How to Make a Million For Mother’s Day: Scientific PPC from Bing Research. Read what the team at Bing Ads uncovered about Mother’s Day searches and clicks.

There are two clear period of opportunity stand out when it comes to social media marketing. Here’s what you need to know about the Law of Double-Peak. The post The Law of Double-Peak: How to Maximize the Marketing Potential of Any Social Network by @Ashread_ appeared first on Search Engine Journal

Brands large and small around the globe are working with agencies to further their digital marketing efforts. Many companies have been working with agencies for years while others have traditionally kept marketing in-house and are just now dipping their toe in the water. No matter what stage they’re in, every brand has questions about how to best work with a digital marketing agency and make the most of the relationship.

New Relic is a software service that helps you manage your cloud environment, I use it here for this server and for many of our cloud servers on AWS and RackSpace.