Google shows additional search filters for the local pack based on the searcher’s location and history. The post Google local results get additional search filters on mobile appeared first on Search Engine Land. Please visit Search Engine Land for the full article

This week in search, we reported about the Google zombie traffic phenomenon again and how it is spiking up. Google issued mass unnatural outbound link penalties this past weekend..

Though white-hat tactics have changed over the years, link building remains one of the most important elements of SEO. Columnist Jayson DeMers takes a look back at the evolution of link building

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google NYC views: Source: Google+ Google Cambridge #EveryoneWelcome: Source:… Please visit Search Engine Land for the full article

Leading your paid search team to success requires more than just expert PPC knowledge. Columnist Jeff Baum discusses how to be a great SEM team leader. The post 5 tips for leading a strong PPC team appeared first on Search Engine Land

Snapchat is turning into a very appealing platform for brands, while the engagement of its users keep increasing.

A new Google experiment was captured by Mashable’s Samantha Murphy Kelly showing Google showing trending searches in their auto-complete.

So let’s say your site was hit by Google Penguin 3.0 almost 18 months ago and you feel you are doomed. John Mueller of Google said yes, while Penguin may have hurt you badly…

Millennials are not just a marketing demographic. They’re marketers, too.

Infographic: How the Best and Brightest Millennials Live, Shop and Dream Millennials are a popular demographic for marketers, but with that popularity can often times come stereotypes and shortcuts used to resonate with this audience without doing the legwork of truly understanding them. This infographic shows what the best and brightest of millennials do with in their day to day lives, from banking to world politics