Google’s ambitious Tango initiative brings the digital and physical worlds even closer together. The post Google to showcase Project Tango indoor mapping and VR/AR platform at Google I/O appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
What is a title tag? How do you write one? Why are title tags important?
A few weeks ago we reported Google was testing purple ad labels for AdWords. Well, it seems like this is not a test, but rather the ad label color of choice for the Google Maps listing results…
How can you improve online visibility for your local business? Columnist Corey Barnett advises producing content of interest to your community, even if it’s not directly related to your business
Scaling content marketing remains one of the biggest issues for marketers. Fortunately, there are surefire ways to scaling quality content without facing the common pitfalls found in this infographic
I admit it, I am addicted to the non-branded organic referral, but let’s be honest, the branded or partially branded organic search traffic that you are receiving (or not) is much more qualified. While we waste away worrying about non-branded exposure, much of the time, we are ignoring “branded” entry into our site from a multi-channel attribution standpoint. Specifically, traffic that chooses to enter the site again as they searched for your brand name since they were associated with the brand previously via social media, PPC , etc
Back in August 2012 Google released their DMCA algorithm penalty, also known as the Google Pirate penalty.
It’s disappointing when you go into a campaign and there are high hopes of success but you fall short. You do your research and your preparation
Are you wasting your AdWords budget? Here are a a few simple changes can dramatically improve the performance of your AdWords account. The post Are You Wasting Your AdWords Budget
Last week, Google announced a change to its AdWords policy around payday loans, banning ads for products with high APRs and short repayment terms. I’ve been talking to a payday loan provider, and we’ll also look at this decision from Google, made seemingly for moral reasons.