In an A/B test, Google has changed its blue link titles to black. According to the reactions so far, it’s unlikely this change will become permanent any time soon

Posted by Angela_Petteys [Estimated read time: 23 minutes] Setting up and using Yoast SEO When you’re working with a self-hosted WordPress site, the Yoast SEO plugin is one of the most valuable tools you can have.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads copy & paste, Google updates Search analytics & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Google quietly announced on Google+ that the Google AdWords Final URLs report is now getting conversion column metrics. Google said “conversion columns now available for final URLs..

Easily add keywords and ads to new ad groups from the web interface. The post Copy & paste comes to Bing Ads UI appeared first on Search Engine Land. Please visit Search Engine Land for the full article

The Bing Ads team confirmed on Twitter that there is a known bug this morning with the schedule reports system…

When other departments make a habit of incorporating SEO best practices into their work, everyone benefits. Columnist Casie Gillette provides tips on how to achieve this kind of buy-in within your organization.

Driving traffic through earned/owned and paid social media advertising is the beginning of the journey. The rubber meets the road when visitors interact with landing pages and become customers. And social media marketers need to prove their mettle, not just speculate about their accomplishments…

Aside from technical metrics related to web page authority, what factors should be used to inform your link building efforts?