Archive for May, 2016

The future of voice-related SEO for local business

2016/05/26

Google’s recent developer event revealed details about how the search giant is thinking about the future. Columnist Chris Marentis shares tips on how local businesses can learn how to be found in the environment that’s taking shape. The post The future of voice-related SEO for local business…

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Why ecommerce sites should use both SEM and SEO for acquisition

2016/05/26

It is well-known that in order to get a good return on investment in terms of marketing, online retailers need to be constantly in front of their customers. However, with the rise of online users, it is important these retailers adopt a multichannel approach.

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Well played, Google: Advertisers (finally) get more device bidding controls

2016/05/26

The most widely disparaged aspect of Advanced Campaigns is eliminated at last. Contributor Andy Taylor extols the change, explains what it means for marketers and makes a couple of suggestions for further improvement. The post Well played, Google: Advertisers (finally) get more device bidding..

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11 Ways to Accelerate Page Load Time Before Your Prospects Bounce by @bradleygsmith

2016/05/26

If pages aren’t loading, ain’t nobody converting. Here’s how you can fix your site’s page load time. The post 11 Ways to Accelerate Page Load Time Before Your Prospects Bounce by @bradleygsmith appeared first on Search Engine Journal .

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Three tips to improve your mobile marketing from Nick Wilsdon, Vodafone

2016/05/26

While marketers realise the importance of mobile, many of them have yet to catch up with consumer expectations, or realise how SEO and mobile work together . Everybody knows that it’s the year of mobile (again)

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The 5 strangest search terms in 2,000+ AdWords accounts

2016/05/26

Contributor Jacob Baadsgaard shares cautionary tales of AdWords bidding gone terribly, terribly wrong. The post The 5 strangest search terms in 2,000+ AdWords accounts appeared first on Search Engine Land. Please visit Search Engine Land for the full article

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The Silent Landing Page Conversion Killer by @PeppersWrite

2016/05/26

Don’t stand by and watch your landing page conversions get murdered by excess copy. The post The Silent Landing Page Conversion Killer by @PeppersWrite appeared first on Search Engine Journal .

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How to write meta descriptions for SEO (with good and bad examples)

2016/05/26

What is a meta description? How do you write one?  Why are meta descriptions important

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Frankie Manning Google Doodle honors man behind “Lindy Hop” swing dance moves

2016/05/26

Manning’s signature swing dance moves included spinning, flipping and tossing your partner in the air. The post Frankie Manning Google Doodle honors man behind “Lindy Hop” swing dance moves appeared first on Search Engine Land

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