Think any free link is a good one? Columnist Julie Joyce explains why this mindset is no longer beneficial. The post Take this link and shove it appeared first on Search Engine Land.

Despite the lack of hard ROI data, Snapchat Lenses are one of the most intriguing ad formats that have emerged in the platform war for ad money. Here’s why

With the referendum on Britain’s membership of the EU coming up this week, there’s obviously been a lot of debate online.  It has also become a major online gambling event, with the value of bets set to exceed the previous biggest political event, the 2012 US election, according to a recent press release from online betting exchange Betfair. In fact, it has now exceeded that mark, with more than £43 million in bets matched on the exchange

Google Analytics recently added Search Console reports to help analyze incoming search traffic. Columnist and Googler Matt Lawson explains how you can use this change to improve your paid search performance

Last month I wrote a comprehensive guide on how to use Google Search Console , covering every aspect of what is essentially a giant toolshed full of useful stuff for all webmasters to use.

Leaked screen shots show the new Google mobile usability testing tool gaining the same interface as the mobile-friendly testing tool.

We’ve been covering the phenomenon of Google Zombie traffic since October of last year and covered it several more times in the past. So John Mueller from Google asked on Twitter for specific examples and then when he got some…

B2B content marketing poses different consumer-based content challenges. But, good B2B content marketing is possible if you can avoid these pitfalls. The post 8 Pitfalls to Avoid in B2B Content Marketing by @amandaedodge appeared first on Search Engine Journal .

Before Vine’s popularity declined, Vine stars had transcended the platform to become actual celebrities. How has influencer marketing changed as it’s grown?

In this post, we’ll dissect some popular Google Answer Box search results to help you learn how to optimize your site for different types of Answer Box. The post How to Optimize Your Site for Google’s Answer Box by @ab80 appeared first on Search Engine Journal .