Archive for July, 2016

Search Buzz Video Recap: Google Maps Algorithm Update, AMP Results, AdWords Update & Bing Growth

2016/07/22

This week in search I cover an update on the Google Maps algorithm where they show fewer and fewer results. I also show how there was/is a bad searcher experience with Google local knowledge box and SinglePlatform…

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Data exploration from: An experiment in trying to predict Google rankings

2016/07/22

Contributor JR Oakes shares a deep dive into 500,000 search results for transactional service industry queries from 200 of the largest cities in America. The post Data exploration from: An experiment in trying to predict Google rankings appeared first on Search Engine Land

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Google launches imported call conversions

2016/07/22

If the internet killed the phone call, the smartphone has revived it. While more and more business is conducted without human interaction , there are still times customers need to reach a business by phone and mobile click-to-call is on the rise. According to data from BIA/Kelsey, calls to US businesses from smartphones will hit 162 billion in the next three years, a jump of nearly 75% since 2015

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5 Big Facebook Live Updates Marketers Need To Know by @DannyNMIGoodwin

2016/07/22

On Facebook Live you can now broadcast for up to four hours, hide reactions and comments in a video-only mode, view livestreams in full-screen, and more. The post 5 Big Facebook Live Updates Marketers Need To Know by @DannyNMIGoodwin appeared first on Search Engine Journal .

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Pokémon Go, augmented reality and the future of local marketing

2016/07/22

What might the popular new mobile game mean for local marketers? Columnist Brian Smith explores. The post Pokémon Go, augmented reality and the future of local marketing appeared first on Search Engine Land

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Images: three optimisation tips to help speed up your site

2016/07/22

People like fast websites and so does Google. In fact, your website’s speed is a ranking factor in Google search engine results.

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5 Ad Campaigns That Celebrate Diversity – And What We Can Learn From Them by @megcabrera

2016/07/22

Inclusivity and diversity have become one of the major trends in advertising. Learn from these campaigns that celebrate diversity.

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Search in Pics: Google ring toss, real Google fiber & framed Google search box

2016/07/22

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. A huge Google Malaysia search box all framed in: Source: Twitter Google ring… Please visit Search Engine Land for the full article.

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How The Telegraph’s SEO strategy led to a Brexit traffic boost

2016/07/22

The EU referendum has delivered a nice traffic boost for the UK’s newspaper websites, according to ABC figures released this week . Interest in the referendum was massive in June, and spiked on June 24th, the day after the referendum

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Online Marketing News: Millennial Psychology, Influencer Misconceptions & SEO Issues

2016/07/22

The Psychology of Successfully Marketing to Millennials [Infographic] Marketing to Millennials can be a unique challenge. The University of Southern California found that “the younger demographic values authenticity and their peers’ opinions

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