Archive for July, 2016

Expanded Text Ads: Are they living up to the hype?

2016/07/19

Expanded Text Ads will be available to all AdWords advertisers by the end of the year, so how might this impact your accounts? Columnist Laura Collins shares some data from Merkle|Periscopix clients

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Using spark files for content creation

2016/07/19

Columnist Julie Joyce gives us examples of how she uses spark files for content creation ideas that can lead to more links. The post Using spark files for content creation appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

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The complete beginner’s guide to Schema.org markup

2016/07/19

Do you know how to speak ‘search engine’ ? If there ever was a universal language for communicating with search engines, Schema.org is probably it

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HootSuite Announces Content Source Integration by @thebigdebowski

2016/07/19

Hootsuite announced that it has integrated Dropbox, Microsoft OneDrive, Box, Google Drive, and other content sources into its publishing platform.

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How to Grow Your Business With SEM in 2016 by @annaleacrowe

2016/07/19

2016 has brought many changes to SEM from Bing Ad Network taking off to local Adwords changes. But, what does this mean for PPC

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AdWords managed accounts get a roll-up of individual account notifications

2016/07/19

The notifications show opportunities and alerts for accounts, campaigns and keywords managed under the umbrella account.

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Bing brings national convention search tools to desktop & mobile; Google keeps it mobile only

2016/07/19

Convention-related queries on Google desktop fail to deliver any special convention search features. The post Bing brings national convention search tools to desktop & mobile; Google keeps it mobile only appeared first on Search Engine Land. Please visit Search Engine Land for the full article

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Speakers & Panelists Announced for #SEJSummit New York by @jrdoog

2016/07/19

The best search marketing experts are in SEJ Summit New York on November 2, 2016! The post Speakers & Panelists Announced for #SEJSummit New York by @jrdoog appeared first on Search Engine Journal .

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Going Native: Tips & Examples for Effectively Incorporating Native Video Into Your Social Strategy

2016/07/19

These days, it’s pretty safe to say that all marketers understand that video is an increasingly important marketing tool for capturing audience attention, showing value and encouraging engagement across the digital universe. In fact, 87% of online marketers use video content, according to an infographic from Hyperfine Media . However, when it comes to promoting that video content on social media, marketers often ask users to click a link to a website, blog or another outside platform to watch, rather than just giving them the content outright.

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