Link building is necessary to boost search ranking and for an efficient marketing strategies. So why is it that link building is so neglected? The post 7 Reasons Why Link Building is Seriously Neglected by @TimothyCarter appeared first on Search Engine Journal .

In this latest #AskAnSEO post, Jenny Halasz answers questions about header tags, SEO resources, must-have tools, and more. The post #AskanSEO: Rapid Fire on Header Tags, SEO Resources & Tools, and more! by @jennyhalasz appeared first on Search Engine Journal .

Testing different variations is one of the quickest ways to learn, and Digital Advertising is no exception. When you begin talking about A/B testing, many of us get nervous and all sorts of possible catastrophes begin swimming around in our heads. But the truth is, advertising is a quickly evolving tactic, and in order to gain momentum, testing has become a necessity.

Twitter’s ad revenue grew 18 percent year-over-year to $535 million in Q2. Ad engagement climbed by 226 percent and the cost per engagement fell by 64 percent.

SEO , SEM, PPC , CTR, HTML, HTTP, IP… even for the most seasoned digital marketing professionals, the world of SEO can be a daunting, jargon-filled place. But all you need is a little time, some practice, a small amount of revising, and before you know it you’ll be firing off terms like CSS, SSL and CPC with absolute confidence

Google has updated the design for how you view business photos and inside street view imagery. Sergey Alakov first spotted this and posted about it on Twitter. The new design seems cleaner and fresher…

Google announced that on September 21, 2016 they will be retiring the “converted clicks” metrics and replacing it with the “conversion” metrics.

Here is a recap of what happened in the search forums today…

A Google AdWords metric that has been around for the past 15 years is being retired on September 21st. The post Google AdWords to Eliminate ‘Converted Clicks’ on September 21st by @SouthernSEJ appeared first on Search Engine Journal .