Google introduced two ad innovations that are designed to help people find more of what they want on mobile devices. The post Google AdWords Upgrades App Campaigns & TrueView Ads by @SouthernSEJ appeared first on Search Engine Journal

Bidding on your competitors’ brand terms could yield positive results, but columnist Jacob Baadsgaard warns that it might cause problems in the long run. The post Bidding on the competition: Is it really worth it

Advertisers have seen many big updates from Google over the past year, but columnist Andy Taylor makes the case that the most impactful updates may well have been the least publicized.

Survey says nearly 90 percent of mobile consumers turn to search first.

Something is going on and it is getting bigger and bigger as time goes on. On September 2nd we reported significant changes in the Google search results…

Taking a fresh look at your AdWords account is the best way to look for cracks. Here are some ways to audit your account. The post How to Audit Your AdWords Account appeared first on Search Engine Journal .

Google says election-related searches for this election cycle are up 240% over 2012. The post Google Trends Election Hub offers deep dive into search trends for 2016 candidates & political issues appeared first on Search Engine Land. Please visit Search Engine Land for the full article

A massive opportunity lies in understanding an audience’s emotional state when they are engaging your brand. Learn more from Keesa November 2nd in NYC! The post How Emotions Play Into SEO: An Interview with #SEJSummit Speaker Keesa Schreane by @wonderwall7 appeared first on Search Engine Journal .

Google announced they have given AdWords advertisers more time to convert over from the standard text ads format to the expanded text ads format that went live in July but has been in testing since April. Now you have until January 31…

In his keynote at the Social Media Rockstar event yesterday, TopRank Marketing CEO Lee Odden opened with a heartwarming story about building influence. For anyone who doesn’t think that building influence is something they can do, this story is a must hear (or in this case, read)