Last night, Google had an event for webmasters, SEOs and SEMs called the Google Dance. It was an event they ran annually and then stopped doing for some time until last year and has now done again, a second time in a row..

Kelsey Jones and Anna Crowe discuss best practices in SEO audits, including how long it takes to see results, whether or not to include social media, and real life examples of how audits have made a difference in a website’s visibility. The post Best Practices for 2017 SEO Audits [PODCAST] by @rinadianewrites appeared first on Search Engine Journal

You may think you’re hitting your conversion goals, but columnist Andrew Goodman warns that faulty attribution can lead to inaccurate or misleading performance data. The post Beware these 7 sneaky PPC attribution tricks appeared first on Search Engine Land. Please visit Search Engine Land for the full article

Many SEOs have sought to obtain placement within a featured snippet or answer box in the search results pages, but how does one achieve that? Contributor Bill Sebald shares his experiment in pursuing the answer box. The post An answer box experiment (my journey into known and unknown factors)..

Here are some of the ways we are using technology as a communication detriment and why it’s worth it to fight the urge to let it get in the way of building better relationships. The post Is Technology Crippling Our Communication Skills? by @wonderwall7 appeared first on Search Engine Journal

Yesterday, at SMX West during the mobile-first index panel…

In a past life, I was a minor internet celebrity . One big perk to that dubious career was being a vendor at San Diego Comic Con for seven straight years. Our little indie booth saw visits from superheroes and celebrities alike

Why are big companies pouring so much money into brand advertising every year? What do they know that we don’t?

Google added a new feature on mobile search, including their iOS and Android search apps…