Google can now handle queries containing sequences of 2–3 special characters. The post Google makes it easier to search for programming languages answers appeared first on Search Engine Land.

Twitter has introduced some new features that will let you filter out more notifications and content you don’t want to see. Here’s what’s new

I received an email the other day from AdMob, the company Google acquired that powers ads within native mobile apps. The email asked me why am I not using interstitials in my apps.

Do you really need rich snippets? Only if you want to be found, stand out, and convert. And the best part

Columnist Andy Taylor notes that Google has improved its ability to track search traffic at the ZIP code level, which is good news for advertisers who employ granular geographic targeting. The post Google’s location tracking is better now than ever before appeared first on Search Engine Land. Please visit Search Engine Land for the full article

Search Engine Land’s SMX West is every SEO and SEM’s dream. Join us March 21–23 for a tactic-packed agenda with more than 100 dynamic and authoritative speakers, keynotes, exceptional networking and more.

Rewriting and testing your ad copy may not be the most glamorous way to improve your paid search campaigns, but columnist Jacob Baadsgaard points out that it can be an incredibly effective way to get more bang from your budget. The post Should you bother rewriting your ads? appeared first on..

Thomas shared a screen shot with me on Twitter of emojis showing up in the Google AdWords ads on Google Germany for a query on [autohaus mainz]. I was finally able to replicate it and I do see emojis cars in one of the AdWords ads titles…

Technology can have you rock your sales pitch — especially in the social space. Here are three ways you can own your competitors. The post 3 Ways Tech Can Help You Hack Social Selling by @tamar appeared first on Search Engine Journal .

When I tell people that I work for a digital marketing agency, I’m sure they envision a version of the scenarios below: Photo Credit: The Hotel Marketing Blog Perception of what you do, versus what you actually do are two completely different things. For most of us, our time isn’t spent sipping martinis and developing large-scale ad campaigns for major B2C brands.