These days, the question isn’t whether we should invest in mobile but to what extent. Columnist Carrie Albright explains how marketers can make the case for greater investment in mobile optimization. The post Making the case for mobile site optimizations: Who doesn’t want an extra $13K?…

Google says with the new image search feature, they can “help boost your search style IQ.” The post Google image search adds ‘style ideas’ after ‘similar items’ goes live appeared first on Search Engine Land. Please visit Search Engine Land for the full article

The change greatly simplifies user access for Shopping feeds and other Merchant Center programs. The post Now you can log into multiple Google Merchant Center accounts with the same email appeared first on Search Engine Land

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google easter eggs on logo: Source: Instagram Google bird nest room? Source:…

This week in search, I covered how Burger King spammed Google Home devices all across America.

There is a new spam game in town, those who try to trigger your Google Home device or Google Assistant to start talking to you.

Google quietly added a feature to the Google My Business spreadsheet uploads to enter URL attributes.

Using Behavioral Analysis to Improve Marketing ROI [Infographic] This infographic shows how behavioral analysis shows you how to know your audience and maximize your budget by using behavioral analysis, much like Kraft did when they were contemplating removing artificial colors and preservatives from their classic mac & cheese. Social Media Today Instagram Just Revamped Instagram Direct, Which Now Has 375 Million Monthly Users Instagram recently announced that the platform is adding disappearing photos and videos — originally released last year — to their Instagram Direct feature. The feature now has 375 million average monthly users, compared to 300 million in November.

Google has introduced a new feature called “style ideas” for image searches on the mobile web.