Back in 2013, Matt Cutts of Google was clear that having a patent does not mean they use the patent material in their live search ranking algorithm. In fact…

Google noted in their project Owl announcement that they also updated their How Google Search Works site. The site was first introduced in March 2013 and had some content and feature revisions over the years..

Spending declined on the desktop but grew by nearly $6 billion overall because of mobile. The post IAB: Paid search was 48 percent of total digital spend in 2016 appeared first on Search Engine Land. Please visit Search Engine Land for the full article

The settlement stems from a case that dates back to 2008 about Google ads showing on error pages and parked domains. The post Advertisers get claim notices for Google’s $22.5M settlement over ads on parked domains appeared first on Search Engine Land. Please visit Search Engine Land for the full article

Columnist Jacob Baadsgaard explains how assigning paid search keywords into different tiers based on performance allows search marketers to quickly make adjustments that can have a huge impact on their business. The post Keyword tiering: A systematic way to juggle your AdWords priorities appeared… Please visit Search Engine Land for the full article

Learn how to execute a brand journalism strategy that makes you an SEO powerhouse weapon while fulfilling marketing goals. The post More Than Just SEO: Running Content Departments Like Newsrooms by @sejournal appeared first on Search Engine Journal

Today on Google’s home page is a special spacecraft Doodle, Google logo, to mark when the Cassini spacecraft begins taking photos and measurements between Saturn and its rings…

A critical function in content marketing is translating data into actionable insights. Here are questions to help with the process.

On Google, there are more than 14 million results for the phrase “influencer marketing”. And within those result, most of what you’ll find are “What is Influencer Marketing?” posts (P.S. you can find one from us here ).

Google loves carousels, they just really love them. Now they are testing the carousel user interface for the local listing user interface for hotel booking. Sergey Alakov, who else…