John Mueller from Google said at the 14:08 mark in the webmaster hangout video from Friday that Google doesn’t perform “Spring Cleaning” on their search index. He said “it’s not that we have Spring Cleaning in our index…

Last month we reported that Google was testing a tab user interface to toggle between a local panel’s overview and reviews.

It’s time to think beyond the keyword, and tailor your PPC campaigns based on who is actually viewing or clicking your ad. With a people-based approach to your search marketing, you can improve the cross-channel customer experience, optimize PPC campaign performance, and ultimately re-acquire…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

SMX Advanced is one week. This time next week, your peers (and competitors) will be in Seattle getting actionable SEO and SEM tactics and having conversations with the marketers making the biggest impact in the search world

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads management, Apple Maps updates & more appeared first on Search Engine Land.

Google’s John Mueller said in the pas that crawl frequency and ranking higher are not directly related and you can rank high without a high crawl frequency…

Bing has introduced an advanced form of image search which it calls Bing Visual Search.

As you know, Google treats links from spammy sites vs unnatural links differently. But Google also treats different types of unnatural links differently as well

Considering advertising on Bing but not sure where to start? Columnist John Lincoln provides a handy guide for PPC newbies looking to get started with Bing Ads. The post Beginners’ guide to Bing Ads management appeared first on Search Engine Land.