Improving your PPC ads is essential to sustain your paid advertising campaigns’ performance. Here are some ideas for PPC optimization.

Is mistakenly published content impacting your site’s SEO performance? Columnist Glenn Gabe shares a case study detailing how to fix this issue — and how long it may take to resolve once fixed.

Here’s how you can create smarter content by implementing a mobile-first content optimization strategy. The post Smarter Content with SEO: Staying Ahead of Mobile & Desktop Shifts by @seotulsa appeared first on Search Engine Journal .

Google earlier this month updated the terms and conditions for their massive ad network, Google AdWords.

While Bing hasn’t been showing ads on the Content Network since June 30, they have allowed these ad groups to linger. This ends on December 1.

Read on and learn tactics that you can try out when using social media marketing for link building. The post Social Media Marketing for Link Building: Top Tactics & Strategies by @ab80 appeared first on Search Engine Journal

Learn five awesome strategies to grow your Instagram audience with the help of Combin. The post 5 Strategies That Will Really Grow Your Instagram Audience by @getcombin appeared first on Search Engine Journal .

Video content is eating the internet.

A couple weeks ago, we reported that the head of Google Brain said that Google uses click data for rankings. I have the audio recording of him saying it but…