Digital marketers agree about the importance of SEO and content marketing, but contributor Marcus Miller says they’re too often kept in completely separate silos. Here’s how to bring them together

It’s important to report on PPC performance indicators that make sense. Here are 10 essential KPIs for PPC.

This week in search I covered how Google said Panda has changed a lot since it first launched. Googleâs local pack is now showing query matches on web site content, which is interesting. Forbes…

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Nooglers, new Googlers, ready to work: Source: Instagram Google charging..

Do these things if you want to create content that will better meet your customers’ needs and wants The post How to Write Customer-Focused Content That Converts by @GregSecrist appeared first on Search Engine Journal .

Is it Worth Doing SEO for Bing? These Usage Stats May Surprise You [Infographic] In the SEO world we, unsurprisingly, hear about Google a lot. How much time have our collective SEOs devoted to Bing?

Some publishers over at WebmasterWorld and Google AdSense Help forums are saying they are now seeing an invitation within their Google AdSense interface to join the User First beta program…

YouTube is undergoing a series of changes on mobile and desktop, including a new look complete with a new logo. The post Google’s YouTube Rolling Out New Features and a New Look by @MattGSouthern appeared first on Search Engine Journal .

Instagram users are no longer limited to publishing galleries full of square photos and videos.