In the same way that Google considers some forms of SEO to be unacceptable, they and other review sites dislike any reviews that aren’t organic — yet fake reviews are still prevalent. Columnist Kevin Lee discusses the scope of the problem and why you should resist the temptation to solicit fake… Please visit Search Engine Land for the full article.

How New Tech Trends Can Amplify Your Marketing Strategy [Animated Infographic] How can technology help your account based marketing be more efficient and more personal? This infographic answers that question and more about marketing technology trends, AI and machine learning.  MarketingProfs Top 17 Organic Search Ranking Factors [STUDY] A new study from SEMRush shows the top search ranking factors for 2017

Posted by randfish You don’t want to try to rank for every one of your competitors’ keywords. Like most things with SEO, it’s important to be strategic and intentional with your decisions. In today’s Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right competitors to track, and prioritizing which of their keywords you ought to target.

Google Shopping ads have been updated with new features that enhance the discovery, research, and comparison of products.

Google, Bing, and even Sogou have special Thanksgiving day logos and themes.

Today is a day that has become a cornerstone of American tradition and many of you are preparing for a day of fun and feasting with your love ones. Every family has their own Thanksgiving traditions.

“Unlike his domesticated brethren,” writes Google, “the Turkey in today’s Doodle is taking flight…from the Thanksgiving table.” The post Thanksgiving Google doodle turkey pardons itself & takes leave from any dinner traditions appeared first on Search Engine Land. Please visit Search Engine Land for the full article

Google’s John Mueller said on Twitter that most sites on the internet do not use the parameter handling feature in Google Search Console.

Pete Meyers from Moz was tweeting yesterday about how the featured snippets at the end of October have significantly changed. He said “it looks like a lot of the SERPs that lost Featured Snippets around the end of October gained general Knowledge Panels..