With much of AdWords’ help documentation geared towards retailers, it can be confusing for manufacturers to figure out how best to utilize the platform.

With much of AdWords’ help documentation geared towards retailers, it can be confusing for manufacturers to figure out how best to utilize the platform.

About 10 days ago we reported some businesses and merchants were seeing video upload features in the Google My Business dashboard.

Read this comprehensive overview of voice and comprehensive search here. The post Voice & Conversational Search: Top Challenges & How to Overcome Them by @dawnieando appeared first on Search Engine Journal .

Building quality links takes many hours of hard work. Here’s why and how you should build quality links. The post How to Build Quality Links – Not Quantity by @tonynwright appeared first on Search Engine Journal .

Here’s how to create content that helps build your business’ brand, build trust, and educate your audience. The post How to Build Your Brand With Content: 4 Things You Must Do by @tallchickvic appeared first on Search Engine Journal .

Here’s how to create content that helps build your business’ brand, build trust, and educate your audience. The post How to Build Your Brand With Content: 4 Things You Must Do by @tallchickvic appeared first on Search Engine Journal

Ask any digital marketer if they’ve been able to set their strategy on autopilot over the past decade, and I bet you’ll get a laugh or two—as well as an emphatic “No.” If we’ve learned anything it’s that the digital landscape is simply too fast-changing to keep the business as usual mindset. But while the global rise of the internet, the explosion of social media, and the development of mobile technologies and other digital tools and platforms are undoubtedly “to blame” for the constant state of change we operate in—it’s really the everyday use of these innovations that requires our flexibility and attention

Optimizing for search intent is critical. Here’s how search engines understand intent and how this impacts the content you create.

Youguang’s work helped bridge multiple Chinese dialects into a written language. The post Zhou Youguang Google doodle honors Chinese linguist known as the ‘Father of Pinyin’ appeared first on Search Engine Land. Please visit Search Engine Land for the full article.