Posted by randfish Contrary to popular belief, the top ranking pages aren’t always the best targets for your link building efforts. There are good reasons to chase those links, sure, but there are also drawbacks — as well as some hidden alternatives you may not have considered trying. This Whiteboard Friday delves into the pros and cons of targeting high-ranking sites for links and why you should consider a link intersect strategy, targeting sites that rank for broader topics, and earning links from publications ranking beyond page one of the SERPs.

Posted by randfish Contrary to popular belief, the top ranking pages aren’t always the best targets for your link building efforts. There are good reasons to chase those links, sure, but there are also drawbacks — as well as some hidden alternatives you may not have considered trying.

Here is a recap of what happened in the search forums today…

Mobile search click costs increased by 25 percent year over year, according to Marin Software’s Q4 2017 reporting. The post Marin: Search CPCs outpaced spend growth in Q4 2017 appeared first on Search Engine Land.

Who do you trust when Google’s advice is different from how you practice SEO? The post Do You Trust Google for SEO Advice

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Google has updated its ads settings to let users mute ads they’ve seen too many times. The post Google Lets Users Mute Repetitive Remarketing Ads by @MattGSouthern appeared first on Search Engine Journal

Google has updated its ads settings to let users mute ads they’ve seen too many times. The post Google Lets Users Mute Repetitive Remarketing Ads by @MattGSouthern appeared first on Search Engine Journal

Google’s John Mueller said that having different languages on the same page “makes it harder to determine which language is the primary language of a page.” You don’t want to make it harder for Google to understand your pages…