This session on influencer marketing and SEO is the first up for me on day one of Pubcon Florida , which has grown from a one day to a two day event. It’s easy to see why: The speaker line up is chock full of current smart search marketing advice from a great collection of expert practitioners. With moderation duties handled by Susan Wenograd @SusanEDub the speakers for this session included the dynamic duo of: Marcela De Vivo @marceladevivo from SEMRush Dixon Jones @Dixon_Jones from Majestic First up is birthday woman Marcela De Vivo.

Google AdWords has introduced a new tool called Reach Planner, which allows advertisers to forecast reach and frequency on YouTube. The post New Google AdWords Tool Can Forecast Reach of YouTube Ads by @MattGSouthern appeared first on Search Engine Journal

Anyone who signs into apps with their Facebook credentials will now have to re-confirm data permissions every 90 days.

Google’s John Mueller said on Twitter that RSS feeds do not help your web site rank better in Google or Google News. He technically said “no” to the question for a “a news website…

Google is testing a new type of carousel in search results featuring top answers from Q&A site Quora. The post Google Adds Carousel of Quora ‘Top Answers’ to Search Results by @MattGSouthern appeared first on Search Engine Journal .

Contributor Frederick Vallaeys isn’t ready for Skynet to manage his PPC campaigns just yet and shares seven ways account managers can use their experience to improve shopping ad performance. The post How to outdo the PPC robots in shopping ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article

Google’s John Mueller has confirmed the March 7th algorithm update did not necessarily target low quality sites. The post Google Confirms March 7th Algorithm Update Was About Relevance, Not Quality by @MattGSouthern appeared first on Search Engine Journal .

Social media marketers, how are you feeling? Take a minute to breathe if you need to. The last few months have been a wild ride.

There may be evidence that links still matter but matter less. If so, then this is how it may change how you build links and rank websites. The post Time to Consider that Links Matter Less for SEO