Campaigns are optimized to the campaign conversion goal, and ads can run on Search, YouTube, Gmail and the Display Network. The post Google combos Shopping & dynamic remarketing in new goal-optimized Shopping campaign type appeared first on Search Engine Land. Please visit Search Engine Land for the full article

Google Autocomplete is a useful tool for SEO.

If you’re looking for new, inspirational and trendy content ideas, consider using sites that provide answers and solutions, says contributor Jeremy Knauff. Here are 5 good places to start.

Google announced, as I covered at Search Engine Land, new recommendations for recipe structured data properties.

Here’s everything you need to know about how the Microsoft Audience Network and the Microsoft Graph works. The post How Microsoft Audience Ads Work by @LisaRocksSEM appeared first on Search Engine Journal

Digital video ad spend keeps rising, with social media (i.e., Facebook) set to see most growth Social media and digital video advertising spending will see the biggest gains over the next year, according to new IAB study data from $1M+ buyers, with two-thirds planning to move traditional video budgets to digital video. Marketing Land Unskippable six-second video ads are coming to Snapchat Snapchat plans to test short unskippable ads, in what would be an about-face from the firm’s traditional practices, appearing in certain Snapchat Shows content. DigiDay Instagram is Testing Slo-Mo Videos, a Mute Button, More Instagram has been testing a number of new features including slow-motion videos, a story archive calendar, the ability to hide unwanted users, and other changes, according to an examination of the app’s code, in a possible preview of coming enhancements.

Today, for the first time ever, Google has produced a Google Doodle that plays a 360 degree VR movie and it was done for the French illusionist and film director Georges Méliès…

This is part of the say something nice about an SEO/SEM series – feel free to nominate someone over here. Purna Virji is a name you probably all know already – she is literally at ever digital marketing conference..

Here is a recap of what happened in the search forums today…

Posted by randfish Earlier this week we launched our brand-new link building tool , and we’re happy to say that Link Explorer addresses and improves upon a lot of the big problems that have plagued our legacy link tool, Open Site Explorer.