Google has prioritized rating chatbot prompt responses above rating the quality of search results, at least for some of its contract workers, since January, Insider reports. Why we care. Google is clearly committing a lot of resources to Bard and other AI initiatives right now.

Google plans to integrate conversational AI in search amid rising competition, CEO Sundar Pichai reveals in an interview. The post Google Plans To Integrate Conversational AI Into Search Engine appeared first on Search Engine Journal .

Lost in the non-story about Bing adding ads to Chat ( ads were already there ) was a blog post by Microsoft attempting to assure content creators that the goal of new Bing is to “drive more traffic and revenue to publishers.”

Members of Congress aim for big tech companies like Google and Facebook to divest portions of their advertising businesses to protect competition. The post What Advertisers Need To Know About The ‘AMERICA Act’ Bill appeared first on Search Engine Journal .

Large language models (LLMs) will eventually be part of the Google search experience. We still don’t know when conversational AI will appear in Search, but Google CEO Sundar Pichai promises it’s coming

Google will soon retire four rules-based attribution models in Google Ads and Google Analytics: First-click. Linear. Time decay

Google will soon retire four rules-based attribution models in Google Ads and Google Analytics: First-click. Linear

Google first turned to artificial intelligence and machine learning to power its search engine algorithm back in 2016 . With ChatGPT ‘s launch in late 2022, however, artificial intelligence truly became mainstream and significantly impacted the SEO industry

OpenAI pledges to prioritize safety, accuracy, and privacy in AI systems. Learn about their approach and ongoing work

This article was co-authored by Andrew Ansley .