Microsoft Advertising is tightening policies, adding enforcement details, restricting ads due to laws. New rules target medical, adult, gambling, and alcohol promotions. The post Microsoft Advertising Announces Policy Updates appeared first on Search Engine Journal

A few months ago, Fabrice Canel from Microsoft Bing, told us and even showed us an example, of a new Sitemap Index Coverage Report within Bing Webmaster Tools. It seems some are now seeing this report live for some of their verified profiles within Bing Webmaster Tools.

With the Google Analytics 4 migration deadline just a couple days away now, Google finally added support for AMP pages with GA4. This is something many have been asking for since Google told us about the sunsetting of Universal Analytics and Google promised they were working on.

Google has posted an update that says it may disapprove some ads for using third-party click-tracking services that are not on their approved list. Google said this currently only applies if you start using these click-tracking services after the week of August 28th.

As more B2B marketers than ever gathered recently for the Cannes Creative B2B Lions at the Cannes Lions International Festival of Creativity , it’s natural to wonder — just what are the key insights that emerged, and how can B2B marketers best put them to use? Although the event celebrated its 70th anniversary in 2023, it was only the second year where B2B marketers had their own special section of the festivities in the form of the Creative B2B Lions, including an array of B2B-specific marketing award categories. Let’s jump right in and examine some of the key themes and trends from this year’s second-annual Cannes Creative B2B Lions.

Is it worth spending and advertising to loyal customers? Here are some answers including industry best practices that you can adapt depending on your vertical.

Maximize your web performance with Google Analytics 4. Check out this article to explore GA4’s exciting new features.

The Wall Street Journal reports that 80% of YouTube ads violate terms of service, potentially costing Google billions in refunds. The post Google In Hot Water: Billions At Stake As YouTube Ads Found To Violate Terms Of Service appeared first on Search Engine Journal

While AI can assist in drafting marketing materials and offering prompt responses to customer inquiries, its capabilities extend far beyond these basic functions. Join this webinar as experts as they explore how GPT empowers marketers with powerful tools to act upon real-time insights and deliver personalized experiences on a large scale. Register and attend “Reshape Your Marketing with GPT,” presented by Salesforce