Explore the latest updates on the Threads app by Instagram, including a chronological following feed, organized notifications, and translations. The post Threads App Update Includes For You And Following Feeds appeared first on Search Engine Journal .

Google is rolling out two new upgrades to Performance Max. Dynamic Search Ads (DSA) and Google Display Ads (GDA) campaign upgrades are now available to all advertisers

Learn about Google’s new upgrades to Performance Max campaigns for DSA and GDA advertisers to move toward unified campaign strategies. The post Google Encourages Performance Max Upgrade For DSA And GDA appeared first on Search Engine Journal

Aug 2 Webinar: Unleash your ad potential with these top performance marketing trends. Reserve your spot today! The post Mastering Performance Marketing: How To Take Your Campaigns From Good To Great [Webinar] appeared first on Search Engine Journal .

Identifying organic SEO KPIs and evaluating your organic traffic’s performance can be quite challenging. This difficulty arises from the lack of industry-wide organic benchmarks due to fluctuations in organic traffic caused by Google’s algorithm updates

A Google patent on “information gain score” was granted in June 2022. I believe it’s no coincidence that several algorithm updates – including the helpful content update – followed.  Is information gain score a key way for Google to prioritize valuable content that is “original, high-quality, people-first content demonstrating qualities E-E-A-T”? My hypothesis: yes

Bing Chat will be coming to Chrome and Safari browsers, leaving behind the requirement to install Edge, Microsoft’s browser, to use Bing Chat. Bing has been testing Bing Chat on for a few weeks now and Bing is still testing it. What we know.

Microsoft might build an expert mode search interface for Bing Chat for those who may want to do more advanced prompting. Mikhail Parakhin, the Bing CEO, said on Twitter, “Yes, we are contemplating a more sophisticated interface for the ‘expert’ users.”

Google Business Profiles messaging feature may be rolling out the ability to set your status to respond to messages and the ability to configure your away mode.

Yesterday I covered the hotel version of Google Search testing a comparison sites carousel and a new search filter. Well, it seems it is not specific to just hotels but works for comparing websites in general and also for more categories.