Archive for August, 2023

An SEO guide to optimizing your Google Publisher Center account

2023/08/30

You see Google News surfaces every day. Top stories carousels, the Google news tab, site or app

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5 hidden areas of Google Ads you probably didn’t know about

2023/08/30

Google Ads has been around for 23 years and is arguably the most complex PPC ad platform within digital marketing.

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Google Search “Mentioned in” search snippet shows other web pages a site is mentioned

2023/08/30

Google is testing a new search snippet feature titled “mentioned in.” This feature adds a new section to a search result snippet that lets the searcher expand and see the websites on which this site is also mentioned.

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7 LinkedIn advertising pitfalls: Where your B2B ads setup might stumble

2023/08/30

LinkedIn is a powerful way to connect with a targeted B2B audience through its advertising capabilities. However, LinkedIn ad campaigns can sometimes stumble even with the best intentions. If you’re puzzled by your LinkedIn Ads setup going awry, you’re not alone.

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Google Tests Google Shopping Label On Search Result Snippets

2023/08/30

Google seems to be testing showing a Google Shopping logo or label on some search results that may be considered a Top Quality Store in Google’s Merchant Center program. This label is added to the top right section of the site name, above the URL.

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Google Search Snippet "Mentioned In" Carousel Feature

2023/08/30

Google seems to be testing a new Google Search snippet carousel titled “mentioned in.” Under the main search result snippet, you can expand a new section called “mentioned in” that loads a carousel of snippets that show you what other websites this website is mentioned in.

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Google: If A Page Is Indexed Then It Was Rendered By Google (Even Refreshes)

2023/08/30

Martin Splitt from the Google Search Relations team said on Twitter that if a page is indexed that means it was rendered. He added that page refreshes are also fully rendered by Google when indexed.

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Reminder: Stop Emailing Google With Your Undetectable Links You Buy & Sell

2023/08/30

I’ve posted countless reminders about not sending your link buy and sale requests to Google or Googlers but some really fearless link sellers and buyers keep on doing it. This time they emailed Danny Sullivan, Google’s Search Liaison, with several examples of their “undetectable” links they have for sale to help boost your Google rankings.

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Google Ads One-Click Target ROAS Shopping Campaigns Setting

2023/08/30

Google Ads is deprecating Shopping campaigns using Enhanced CPC starting in early October 2023. Google said any Shopping campaigns using Enhanced CPC should consider trying the one-click Target ROAS experiments for Shopping you can find in your campaign settings.

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