John Mueller answers questions about fixing 404 errors and validating fixes for 404s when they still exist The post Google On 404 Errors And Search Console Validation Fix appeared first on Search Engine Journal .

Here is a recap of what happened in the search forums today…

Google Analytics’ new trend detection feature highlights gradual data trend changes, helping spot issues early for quick investigation. The post New Google Analytics Feature Detects Subtle Data Trend Changes appeared first on Search Engine Journal .

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There seems to be a bug right now with Google Search not showing the local pack results right now.

Danny Sullivan, the Google Search Liaison, wrote on X, “Another thing to keep in mind is that some of the sites I’ve looked into, where someone thinks they have a helpful content issue — they’re fine.” Meaning, those sites may have seen competitors see a lift and jump up ahead of them but their traffic is down because of the competition ranking better, not because of any unhelpful content issues.

Google Ads is beta testing a new feature, a new button, in the Google Ads console named “Spacing.” This is a feature that is available for individual advertiser accounts and not rolling out as a beta to MCC accounts.

Google has released its new Google Maps and local spam fighting numbers for the 2023 year, citing a big lift in reviews and other local fraud that was blocked. Google credited a new machine learning algorithm and its spam-fighting team for the improvements.

One of the big reasons why Google revolutionized search engines when it launched in 1998 was its PageRank algorithm , which rewarded pages based on how many other websites were linking to them.  Evaluating links has proven such a reliable method for understanding content quality that after nearly 20 years and hundreds of updates, they remain one of Google’s most valued ranking signals .  It’s little wonder that link building has been a crucial element of SEO ever since. By taking the following steps to develop your SEO link building strategy, you can put together a plan to grow your website’s authority and drive valuable referral traffic from key sources

OpenAI is rolling out a test of a new memory feature for ChatGPT that can improve responses and become more efficient The post OpenAI ChatGPT Is Testing A Memory Feature appeared first on Search Engine Journal .