Google built UCP for Shopping. The architecture underneath it is a blueprint every website will eventually need to implement, regardless of whether you sell anything.

Understand the impact of AI citation on brand visibility.

Here is a recap of what happened in the search forums today…

Scaling content with AI looks like an SEO win until it doesn’t. Data from 220+ sites shows a familiar boom-bust pattern Google has seen before.

On Friday, Google published a new help document named Optimizing your website for generative AI features on Google Search. This document covers much of what Googlers have said over the years, including a myth-busting section that will trigger some in the industry.

I asked the SEO community if they think AI Mode will replace Google Search. With Google I/O coming up this Tuesday, there is a lot of speculation around this. And with over 1,000 poll results in, I wanted to share that most of you think AI Mode will not replace Google Search.

Google Search is sometimes showing a label under the Live search results named “Updated by AI 1 minute ago.” So Google is labeling what content was updated using AI, which seems new to me.

Google updated a number of its Google Ads help documentation to say “Primary conversion actions not used for optimization may be used to enhance predictions.” It is not clear if this is a change in what is actually happening or just a clarification to the Google help documentation about what was happening already.

Do you really know who your audience is? In this article, we introduce the R.E.M.

Google AI Mode is now showing an edit and copy button when you mouse your cursor near the search term or prompt.