Google’s FAQ removal and new Ahrefs research challenge schema’s value for SERP visibility and AI citations. The post SERP FAQ Removal & New Data Challenge Schema’s AI Search Value appeared first on Search Engine Journal .

Google’s new AI Search guide says AEO and GEO are still SEO and names tactics site owners can ignore, including llms.txt, chunking, and special schema. The post Google’s New AI Search Guide Calls AEO And GEO ‘Still SEO’ appeared first on Search Engine Journal .

Here is a recap of what happened in the search forums today…

Google adds AI assistant traffic to GA4, FAQ rich results are gone, Ahrefs tests schema, and Condé Nast plans around near-zero search forecasts. The post GA4 Tracks AI Assistant Traffic, FAQ Results Gone – SEO Pulse appeared first on Search Engine Journal .

This week in search I covered, yep, heated Google search ranking volatility kicking in the middle of this week. Google updated its spam policies to say it also applies to Google’s AI responses in Search.

Google’s John Mueller said, “The indexing API is inundated by bloggers trying to act like legitimate sites.” This means that Google needs to be more careful about who and what they accept through the Google indexing API.

Google is testing showing a new icon in the autocomplete search suggestions, as you type your search. The icon has a magnifying glass with the Gemini logo on it.

Google updated the leading paragraph in the search spam policies to clarify that the policies apply to the Google Search AI responses, such as AI Overviews and AI Mode (or whatever else is AI-generated). Google said, “the Google Search spam policies also apply to generative AI responses in Google Search.”

Google Ads is testing a new “Create video” beta feature that has the Gemini logo next to it. So this feature uses Gemini, Google’s AI, to create the video for you for your Demand Gen campaigns.

Google is now showing directly hotel booking links directly inside the AI-generated responses within AI Mode. This can lead to sending hotels direct traffic in the AI response, which seems like a win to me.