Google’s latest Off The Record podcast was titled Markdown vs HTML with John Mueller and Martin Splitt talking about the use cases for both.

John Mueller from Google said that when it comes to having a multinational site, making a specific US folder structure won’t give you any practical SEO difference.

Google has been mixing sponsored ads within its organic free search listings since October 2023. Eventually, Google said this is called dynamic ad placement, and it has become the new Google Search. Google has been doing this with the image search results as well, at least for a year

Microsoft Advertising has rolled out a new feature named Product Explorer. This tool gives advertisers a searchable view of your entire product catalog, letting you quickly see which of your products are active, serving, and performing.

Google has updated its guide for optimizing for generative AI search help document to clarify that (1) LLMS.txt files don’t help or hurt with search rankings and (2) AI files, markdown files, etc are not used in Google Search.

Should you use schema for AI search visibility? Yes, but not for the reasons most consultants are selling

Google says that markdown solves one problem while potentially creating others for search visibility. The post Google Says Markdown For AI SEO Strips Away The Parts That Matter appeared first on Search Engine Journal .

Rising impressions with falling traffic often stems from SERP changes, AI features, irrelevant rankings, or new content indexing. The post Why GSC Impressions Are Up But Traffic Is Falling: 4 Things To Consider First – Ask An SEO appeared first on Search Engine Journal

This post was sponsored by Reviewly.ai.

Ahrefs analyzed 137K domains and found 97% of llms.txt files received zero requests. AI retrieval bots accounted for 1% of total requests.