Microsoft Advertising launches Product Explorer, a new Merchant Center tool that helps advertisers analyze feed health, product status, and performance data. The post Microsoft Advertising Launches Product Explorer appeared first on Search Engine Journal .

Want your content to appear in AI Overviews, ChatGPT, and Gemini? Here’s how to set up your GEO campaigns. The post What Matters In An AI Prompt

Mueller argues LLM systems can’t use llms.txt to differentiate between websites for discovery. He sees a narrow role once an agent is on a site.

Google Ads expands Smart Bidding Exploration, launches Promotion mode beta, and updates optimization for budget-limited campaigns beginning August 17. The post Google Ads Bidding Changes: What PPC Managers Need To Know About The 3 Updates appeared first on Search Engine Journal

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Ads released promotion mode beta…

Competitor reviews reveal customer language, service gaps, and positioning opportunities that most SEOs overlook when focusing only on ratings. The post The Review Gap: Finding Client Opportunities In Competitor Feedback appeared first on Search Engine Journal .

Google Ads announced a number of updates and changes this morning including changes to bidding target optimization, expanding access to Smart Bidding Exploration and promotion mode beta rolling out. My biggest concern is with bidding target optimization, as Google said it will deliver more predictable performance campaigns with fixed spending limits.

Google is rolling out Information agents within Google Search AI Mode. Information agents was announced at Google I/O and is a search feature that you can pay for within Google AI Ultra subscription plans, allowing Google Search to perform tasks and seek out information for you, even when you are not actively using Google Search.

It looks like Google has removed the pagination feature within the Google Local Finder interface. When you scroll through the local business profiles, it keeps adding more and more but the pagination bar is no longer there. I suspect the pagination feature was removed and replaced with infinite scroll?

Google sent out an email notice to some advertisers saying, “Google will update its Limited Ad Serving policy to cover additional scenarios on Google Search.” “Google may limit ad impressions from unqualified advertisers on searches that are more likely than others to result in negative ads experiences,” Google explained.