Author Archive

The Reddit Earnings Story Most Marketers Missed via @sejournal, @brentcsutoras

2026/05/08

Ad revenue headlines missed the real story from Reddit’s Q1 2026 earnings. The strategic shift for organic marketers runs much deeper than DAU numbers.

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Google Search Ranking Volatility Heated Today – May 8th

2026/05/08

Many of the third-party tracking tools, not all, but many, are showing some heated volatility this morning around Google Search’s ranking positions. I am also seeing some early chatter within the SEO industry about movement in their rankings.

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Google Ads Journey-Aware Bidding, Expands Smart Bidding Exploration & Budget Pacing

2026/05/08

Google Ads announced it is expanding both Smart Bidding Exploration and budget pacing. Smart Bidding Exploration beta for Performance Max with product feeds and Shopping campaigns will launch in few weeks and budget pacing in Search and Shopping campaigns is rolling out in the coming months.

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Google May Adjust Its Site Reputation Abuse Policy For EU News Sites

2026/05/08

Google proposed a number of changes to the EU in order to avoid fines from the European Union. One of those changes is around the site reputation abuse policy, which the EU watchdog said directly impacts a common and legitimate way for publishers to monetize their websites and content.

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Google AdSense Vignette Ads Drops Back Button Trigger Over Hijack Penalty

2026/05/08

Google AdSense (and Ad Manager) will drop the browser back button trigger for vignette ads additional triggers due to the new Google search penalty for back button hijacking.

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Google Ads To Require Passkey For Certain Sensitive Actions After July 15

2026/05/08

Google sent out emails to advertisers that starting July 15, 2026 the Google Ads system will require the use of passkeys for certain sensitive actions. This is likely due to the spike in Google Ads hijacks over the past year or so.

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Microsoft Advertising Custom Columns Supports All Conversion Metrics

2026/05/08

Microsoft Advertising custom columns now support all conversion metrics – instead of just specific conversion metrics. This gives advertisers more flexibility on tracking campaign performance.

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AI Companies Are Selling Heartwarming Ads – They’re Racing To Automate Your Job via @sejournal, @gregjarboe

2026/05/08

Track your organic CTR, citation share of voice, and team capability, not the AI company narrative. Here’s what the ads aren’t saying.

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WordPress 7.0 Will Ship Without Real-Time Collaboration via @sejournal, @martinibuster

2026/05/08

WordPress delays rollout of real-time collaboration.

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“SEO Expert” Became “AI Search Expert” (Gulp.): How To Control AI Answer Accuracy via @sejournal, @lorenbaker

2026/05/07

About a year ago, your job description changed without your permission. This on-demand session helps you catch up and take the lead. Suddenly need to track both SERP rankings and AI accuracy

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