Author Archive

How To Create a CRO Strategy That Turns Traffic Into Revenue

2025/08/21

Most teams chase traffic but ignore conversions. Learn a proven CRO strategy that turns visitors into revenue by aligning UX, trust signals, and user intent.

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Google Quietly Announces Search Partner Network Placement Visibility via @sejournal, @brookeosmundson

2025/08/21

Google finally adds Search Partner reporting. See where your ads run, review placements, and decide if Search Partners deserve a place in your budget.

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Daily Search Forum Recap: August 20, 2025

2025/08/20

Here is a recap of what happened in the search forums today…

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The B2B SEO Trap: Why High-Intent Visibility Can Still Underperform via @sejournal, @coreydmorris

2025/08/20

Not all high-intent B2B traffic is sales-ready. Here’s how to better align visibility, content, and conversion without forcing visitors into a one-size-fits-all funnel. The post The B2B SEO Trap: Why High-Intent Visibility Can Still Underperform appeared first on Search Engine Journal

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Google Ads Search Partner Network Full Placement Reporting Is Finaly Here

2025/08/20

Google Ads seems to be rolling out full placement reporting for the Search Partner Network (SPN). This is a feature advertisers have been begging and praying for, for probably 20 years now

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Google Clippable Coupons Toned Down For Search Snippets

2025/08/20

Google seems to have launched a more toned down version of the clippable coupons within the search result snippets. Now it just says “copy code” next to the percentage off, at the bottom of the search result snippet.

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Google Ads To Update Child Sexual Abuse Imagery Policy

2025/08/20

Google will be updating the Google Ads Child Sexual Abuse Imagery policy (CSAI)on October 22, 2025. The update will “improve clarity and transparency,” according to Google.

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Quality Audiences: Why Lower Traffic Might Be Better via @sejournal, @rio_seo

2025/08/20

Not all traffic is good traffic. Learn how quality content and audience targeting drive better conversions and stronger business outcomes. The post Quality Audiences: Why Lower Traffic Might Be Better appeared first on Search Engine Journal

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Tool Tracks Referral Traffic From ChatGPT vs Google: Can AI Catch Up?

2025/08/20

A new tool from Tim Souo and Ahrefs at chatgpt-vs-google.com aims to show the growth rate of ChatGPT’s referral traffic compared to Google Search.

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Bing Updates Copilot AI Answer UX To Improve CTR?

2025/08/20

Microsoft has updated the Bing Search Copilot AI answer design to move the sources section under a “read more” tab, which I assume Microsoft is testing to see if it drives more or fewer clicks to publishers.

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