Marketers often skip the mid-funnel and lose high-quality leads. This article breaks down AI-driven PPC tactics that keep prospects moving toward conversion. The post Don’t Overlook Mid-Funnel Prospects: AI PPC Strategies For Business Growth appeared first on Search Engine Journal .

Research on actual users shows that only 1% of AI summaries result in a click to a website. The post Pew Research Confirms Google AI Overviews Is Eroding Web Ecosystem appeared first on Search Engine Journal .

Is traditional SEO still worth it in an AI-first world? Learn how marketers are adapting to declining traffic, LLM search, and platform-specific strategies that work.

Here is a recap of what happened in the search forums today…

Moving from keywords to topics is just the start. Here’s how to operationalize a topic-first SEO strategy across content, linking, and measurement

Performance Max blends automation and scale, but at what cost? Get a level-headed look at where it fits in modern PPC strategy.

Google is testing replacing the “More” button under the search bar within the search results page with at least two different options. One is “More filters” and the other is “Show more.”

Google Ads seems to be moving brand inclusions and exclusions into AI Max for any new search campaign you create. Google has a note that says, “Turn on Al Max in your campaign to use brand inclusions and exclusions.”

Google’s John Mueller said it may make sense to noindex your LLMs.txt file. This way, the file doesn’t get indexed by search engines, and then somehow a user lands on it and is confused.

Google used to label the Find Related Products & Services search ads with a larger sponsored label. It seems Google has removed that label and is now adding a smaller font disclaimer below the section to say these are from advertisers.