CMOs looking to improve ROAS should rethink video. This article outlines why social content repurposing is killing performance and what to do instead. The post The Strategy Gap: Social Video Is Not PPC Video appeared first on Search Engine Journal

The other day, I complained that Google told us we’d have more core updates, more often. Well, Google also said they would support more structured data, and Google did the complete opposite of that.

Microsoft released its Microsoft Advertising trust and safety report, which revealed it removed or restricted over one billion ads.

Google is testing showing the ability to search in AI Mode within the Chrome search bar on desktop and Android devices. This is obviously being tested both in the US and in India, where AI Mode is available.

As AI reshapes buying behavior, marketers need smarter insights. Here’s how to keep up

Over the past couple of weeks, I’ve been hearing buzz that some think that Google Search Console will show the “query fan-out” queries in Google Search Console.

Google is reportedly rolling out a new way to conduct broad match keywords experiments and A/B testing. Google wrote this “new approach is aimed at delivering faster results and reducing some of the common experimentation errors, by diverting traffic and budget within the existing campaign (instead of creating a campaign copy for the experiment treatment arm).”

Google Ads is experiencing some technical difficulties, although their ad status dashboard indicates that all is currently fine. The issue is somewhat significant in that even Microsoft Advertising is warning that you should manually update your Microsoft Ads account instead of using the Google Import when the Google APIs are having issues.

On Saturday, June 28th, it appears that another significant Google Search ranking update occurred, although Google has not confirmed it. There has been significant search ranking volatility and chatter within the SEO industry over the past 24 hours or so.

Google’s multi-vector retrieval algorithm (MUVERA) speeds up search, is highly efficient and improves accuracy The post Google’s New MUVERA Algorithm Improves Search appeared first on Search Engine Journal .