I am not sure if this is new, to be honest, we saw something super similar in the normal local review summaries about fives years ago with “X people mention [keyword].” Now in the Local Service Ads, they have it where it has this people icon with “Reviews often mention [keyword].”

Not all leads are created equal. Learn when demand gen or lead gen makes sense – and when it’s time to pivot. The post Demand Gen Vs.

Google will be ending the ability for hotels to manage their hotel rates by themselves, instead they will need to partner with a central reservation system, Internet booking engine or other partner to manage those rates on Google Search.

Microsoft is testing placing a floating Copilot search box within the Bing Search results page. The aim is to encourage searchers to ask follow-up questions, not in Bing Search, but in Microsoft Copilot.

Google updated the directions interface within Google Search.

Where is AI making the biggest marketing impact?

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says URL extensions don’t matter for SEO…

Google’s John Mueller several years after posting a video named “Will removing ‘.html’ from my URLs help my site?” still says URL extensions do not matter for SEO. He said it doesn’t matter if you go with a .htm or a .html or go with no extension at all.

Google is testing a new feature to replace all those copy-and-paste emoji websites. You know, when you want to know what an emoji is for a specific emotion and you go to Google and it brings up websites that have the emojis and you can click copy to your clipboard… Well, Google is doing that right in search.

Google has made its first expansion of AI Mode outside of the US by announcing AI Mode is now available in Search Labs for those based in India. As you know, AI Mode is fully live, outside of Search Labs, for all US users and now Google is expanding access internationally.