Google announced a number of new Google Shopping features including the new home page, the new researched with AI, more personalized results and deal-finding tools like price comparison, price insights and price tracking.

It’s been a handful of days since we reported on any Google Search ranking volatility and although I really don’t want to say we are seeing more volatility in the Google search results, well, we are, so I am reporting on it again.

Google may have removed or be removing the health insurance fields from Google Business Profiles.

Google has added two new verification methods for merchants/retailers within Google Merchant Center next. The new methods are to verify via a business email or verify via an e-commerce/shopping platform.

Google is testing adding a background color, shade, to the featured snippets on mobile search. We saw this in February with normal snippets, also with site names and favicons and also with product results. Now Google is testing it for featured snippets.

Learn why click-through rate (CTR) matters in online advertising. Find out how to increase your CTR and drive more traffic to your website. The post What Is Click-Through Rate & Why CTR Is Important appeared first on Search Engine Journal

Unlock the potential of Google Travel for your SEO strategy.

Google’s Martin Splitt shares SEO strategies for multilingual websites, focusing on structure, hreflang attributes, and language selection.

Here is a recap of what happened in the search forums today…

Don’t blend in with the competition. Stand out, get clicked, and achieve SEO success through differentiation.