Author Archive

Google Ads Forcing Some Advertisers Off Credit Card Payments

2024/06/17

Google Ads is forcing many of its advertisers off the credit card option for paying for their ad accounts and onto bank-based payment methods, such as ACH, wire, or paper check.

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Apple Updates Applebot Docs With Applebot-Extended, Reverse DNS & More

2024/06/17

Apple has made some really big changes to the Applebot documentation after the Apple WWDC event, where Apple announced Apple Intelligence.

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Google Maps Updates Fake Engagement Policy With More Detail

2024/06/17

Google has updated its Google Maps contributor fake engagement policy to flesh out in more detail how the policy works. The new text is like 40% longer and seems to have received a nice refresh.

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Google Updates hreflang Documentation While I Was Offline

2024/06/17

Google has tweaked its hreflang search developer documentation to clarify that link tags for denoting alternate versions of a page must not be combined in a single link tag. Google said it wanted to document this “quirk” in its documentation.

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Google Now Allow Some Opioid Painkillers Ads

2024/06/17

Google Ads will update its Healthcare and medicines policy this month to allow advertisers to discuss opioid painkillers without promoting or selling them. The example given is that you can have ads to discuss public policy solutions for opioid painkiller abuse.

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Google’s Unconventional Advice On Fixing Broken Backlinks via @sejournal, @martinibuster

2024/06/17

Google’s Gary Illyes made an unorthodox suggestion in answer to the question of whether site owners should fix broken backlinks The post Google’s Unconventional Advice On Fixing Broken Backlinks appeared first on Search Engine Journal .

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The 8 Best PPC Ad Networks via @sejournal, @LisaRocksSEM

2024/06/17

Choosing the right PPC ad network is crucial for successful advertising campaigns. Discover the top networks and what sets them apart.

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How To Think About SEO, Content & PR Measurement (Indicated In The Google Leak) via @sejournal, @_kevinrowe

2024/06/17

Get ahead in SEO with PR engagement metrics. Learn how to evaluate the impact of integrated campaigns and influence audience search behavior. The post How To Think About SEO, Content & PR Measurement (Indicated In The Google Leak) appeared first on Search Engine Journal .

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Local Brand Loyalty Takeaways From That Time Ace Hardware Was Trending

2024/06/17

Study the Ace Hardware playbook and build an experience at the local business you’re running or marketing that customers love to remember, share, and even champion!

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Google Father’s Day Weekend Search Ranking Volatility

2024/06/16

Happy Father’s Day – it looks like we are seeing some pretty significant ranking fluctuations and volatility within the Google Search results over the past day or so.

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