MozCon Field Guide: Exploring Summertime Seattle

MozCon 2023 is fast approaching (taking place August 7 & 8), and we here at Moz are so excited to see all the IRL and virtual attendees! As the event draws closer, we think it’s a great time to remind folks of everything you can do while visiting the Emerald City. Nestled up in the corner of Washington state, surrounded by forests, mountains, and the Puget Sound , Seattle is the largest city in the Pacific Northwest (PNW). It is home to industry giants like Amazon, Microsoft, Starbucks, and Boeing and is the birthplace of Grunge music (think Nirvana, Soundgarden, and Pearl Jam — all from Seattle)

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MozCon Field Guide: Exploring Summertime Seattle

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Meta Expands Reels Ads To Instagram, Tests AI Features via @sejournal, @MattGSouthern

Meta is enhancing Reels with Instagram ads, app promotions, and AI-optimized music to boost engagement and broaden advertiser reach. The post Meta Expands Reels Ads To Instagram, Tests AI Features appeared first on Search Engine Journal .

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Meta Expands Reels Ads To Instagram, Tests AI Features via @sejournal, @MattGSouthern

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Daily Search Forum Recap: June 20, 2023

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Bing Chat goes a significant performance improvement…

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Daily Search Forum Recap: June 20, 2023

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Google sued by USA Today publisher amid falling ad spend fears

Google has been accused of unfairly monopolizing the digital advertising market resulting in a significant drop in advertising revenue for publishers. Gannett, the publisher of USA Today, is suing the search engine for using “deceptive commercial practices” and breaching U.S. antitrust and consumer protection laws.

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Google sued by USA Today publisher amid falling ad spend fears

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Optimizing your Google Ads account: 10 advanced strategies

Google Ads continues to be one of the most important platforms for businesses of all sizes and scales.

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Optimizing your Google Ads account: 10 advanced strategies

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Massive Leak Of ChatGPT Credentials: Over 100,000 Accounts Affected via @sejournal, @MattGSouthern

Over 100,000 ChatGPT accounts were breached by info stealers, prompting calls for enhanced password practices and two-factor authentication. The post Massive Leak Of ChatGPT Credentials: Over 100,000 Accounts Affected appeared first on Search Engine Journal .

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Massive Leak Of ChatGPT Credentials: Over 100,000 Accounts Affected via @sejournal, @MattGSouthern

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OpenAI Considers ‘App Store’ For ChatGPT via @sejournal, @MattGSouthern

OpenAI explores launching an ‘app store’ for AI models, potentially challenging current partners and expanding customer reach.

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OpenAI Considers ‘App Store’ For ChatGPT via @sejournal, @MattGSouthern

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LinkedIn to test video ads on streaming services

Marketers may soon be able to run ads on video-streaming services specifically targeting LinkedIn users. A new ad product is about to be trialed by the social networking platform, which is owned by Microsoft, that will be aimed as reaching its 930 million subscribers when they watch movies and TV shows. Why we care: Marketers could potentially increase their ROI and subsequently boost revenue as it is an opportunity to reach their target audience more efficiently.

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Free MozCon Ticket Info Inside: Are You Ready For The Ultimate Search Contest? via @sejournal, @cheryldraper

Digital Marketers are invited to look to The Future of Search! Learn from industry experts and network with peers in this unique two-day experience.

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Free MozCon Ticket Info Inside: Are You Ready For The Ultimate Search Contest? via @sejournal, @cheryldraper

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Elevate your PPC with ChatGPT: The art of asking disconfirming questions

Have you tried to use generative AI in your digital marketing but found that it behaves more like “ spicy autocomplete ” than actual intelligence? Try using disconfirming questions. Here’s how.

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Elevate your PPC with ChatGPT: The art of asking disconfirming questions

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