Plenty of tools promise to offer excellent PPC data and insights. However, they usually come at a cost
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11 free tools for PPC campaign management
Aug 23
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Are you a new search marketer looking to learn about the history of search? Do you want to stay updated on the latest search marketing news? If so, there’s only one person you need to “follow” to know 90% of the interesting changes in the industry.
For the original iTunes version, click here. Google has a bug with the Google News Publisher Center where some publishers’ feeds were days behind…
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Search News Buzz Video Recap: Google News Publisher Bug, FAQ & HowTo Rich Results Drop, SEO Old Content & GPTbot
Account suspensions are essential to “maintain a healthy and sustainable digital advertising ecosystem with user protection at its core,” according to Google Ads . While we can all agree that the platform needs to be a safe experience for all, it can be a minefield for advertisers navigating the account suspension process. Let’s look at account suspensions, the three main types of account suspensions and how to deal with them.
Google is testing showing two local service ads in a list view, a change from it showing three local service ads in a carousel format. Google actually switched to three LSAs a year or so ago, up from two, and is now back to testing two.
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Google Tests Local Service Ads List View
Google’s Search Liaison, Danny Sullivan, said it is important that there is human oversight when it comes to using AI-generated content. He said this on Twitter after speaking at the Google Search Central Live event in San Francisco last night.
Link:
Google: Human Oversight For AI Generated Content Is Important
We previously reported how Bing Chat lets you select text on the Bing search results to conduct another search. Now Bing is expanding that to also let you search directly on Bing Chat, not just Bing Search.
Continued here:
New: Bing Search Select Text To Search Bing Chat
Google’s John Mueller is at it again, saying that text-to-HTML ratios are not a thing for SEO. He said on Reddit, “It makes absolutely no sense at all for SEO,” and you should “ignore any report that gives you a text:html ratio.”
Continue reading here:
Google: Text To HTML Ratio Makes No Sense For SEO & Ignore It
Google is testing using colors for the +topic search bar refinements, those bubble buttons you sometimes get under this search bar in Google Search.
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Google Tests Colored +Topics Search Bar Refinements
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iJustine With Google’s Peter The Greeter