Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. With Google I/O around the corner…
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Daily Search Forum Recap: May 8, 2023
Should I use large language models for keyword research? Can these models think?
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An SEO’s guide to understanding large language models (LLMs)
In part one with Glenn Gabe, we talk about Bing chat and Google Bard and also the use of AI-generated content…
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Vlog #222: Glenn Gabe on AI Content, E-E-A-T & The Future
Microsoft Advertising today announced a new API –
PPC is getting more complex, and so does paid search terminology.
For the past couple of weeks now, we’ve been hearing reports of how Google will change Google Search in the wake of AI and changes in searcher behavior.
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Is This What Google Search May Be Launching At I/O?
Microsoft Bing is testing a new section named “Learn more on.” This section seems to give you search refinements and expanders to find more information related to your original query. Bing is also adding a box named “Microsoft Edge Deal Days” to some search results.
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Bing Search "Learn More On" & Microsoft Edge Deal Days
Gary Illyes from Google posted on the Google Search blog about some of the more “hidden” advantages of using hreflang x-default value. As Gary noted on LinkedIn, “incidentally, it can also help with feeding Googlebot URLs that the poor thing otherwise might not see.”
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Google: hreflang x-default Can Help Feed URLs To Google It Might Not Otherwise See
We have seen the Google Explore feature many times, but here is a similar explore feature but as a sub-feature of a single search result snippet. Google is testing showing a scrollable snippet that is more visual and interactive.
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Google Search Snippet With Visual Explore Features
Google has been rolling out “chat with live agent” buttons in some local business panels within Google Search.
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Google Local Business Panel: Chat With Live Agent